Social Media platform Twitter has won the right to broadcast NFL games online for the upcoming season.
The deal, confirmed by Commissioner Roger Goodell will see Twitter show Thursday night games on an available stream.
The news means that Twitter has outbid a number of major companies, including Verizon, Yahoo and Amazon.
Twitter will stream 10 games during the coming NFL season, and Goodell is delighted with the deal:
“Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football,”
Goodell believes it will help the NFL build its worldwide audience along with the help of the International Series.
It is unclear how much ‘Twitter Thursdays’ cost the company, but CEO Jack Dorsey feels it’s a great opportunity:
“This is about transforming the fan experience with football. People watch NFL games with Twitter today.
“Now they’ll be able to watch right on Twitter Thursday nights.”
Ironically Goodell, broke the news on his Twitter account, his first tweet since September 2014.
— Roger Goodell (@nflcommish) April 5, 2016