From the start of the 2017-18 season, teams will be allowed to have adverts on their jerseys after the NBA approved the decision on Friday.
Team owners will be able to have a 2.5 inch x 2.5 inch patch on their jersey for an advertiser of their choosing.
The three-year pilot program was announced as NBA Commissioner Adam Silver said:
“We are always thinking about innovative ways the NBA can remain competitive in a global marketplace, and we are excited to see the results of this three-year trial.”
According to Bloomberg, the revenue generated from the advertisements is likely to reach $150 million, with teams expected to keep half the profits.
The projected ads will be only placed on ‘game jerseys’ and not on the retail ones bought by fans.
The league also finally announced that Nike will take over from Adidas as the league’s apparel provider from the start of the 2017 season