The fastest growing sport in the world, Mixed Martial Arts has been tipped to be in the Olympics in the future.
Lorenzo Fertitta, co-owner of the Ultimate Fighting Championship believes it is inevitable that MMA will one day be an Olympic sport.
The American sports promoter said:
“The Olympics are a business and they want to attract those younger viewers for all these big television deals,”
“Where we’re going with UFC, eventually we will be part of the Olympics.”
With international stars like Conor McGregor and Holly Holm, Fertitta believes their popularity will lead to Olympic recognition:
“There is actually a body called the IMMAF, the International Mixed Martial Arts Federation, which has been created,”
“They have around 50-60 countries now part of that association and they are pushing to try and get Mixed Martial Arts involved in the Pan American Games and eventually the Olympics.
“If someone had told the Olympic committee 20 years ago that their number one programme would be snowboarding and half pipe, they would probably think they were crazy, but that’s where we are today because that’s what the kids want to watch – and that’s where we are going.”
If the sport is added to the Olympic roster it will join Boxing, Judo and Taekwondo which will all be competed in Rio 2016.